Curriculum Vitae

I’m ready to partner with forward-thinking brands to drive growth and visibility in competitive digital landscapes. With a strong foundation in data-driven strategy and creative problem-solving, I offer tailored approaches that go beyond the basics, aiming to deliver sustainable results and optimize digital presence. Open to new collaborations, I’m excited to bring fresh, impactful strategies to ambitious projects.

App Store Optimization :Managed & optimized Deezer app – one of largest music streaming service in the world with over 1M monthly global download to enhance its visibility & conversion rates across 180 countries.

• App Store Features: Set up in-app events and promotional content, assisted in securing featured spots such as ‘App of the Day’, leading to a 70% surge in global downloads.
• Keyword Optimization & Localized Content: Conducted extensive keyword research and implemented strategic placement, tailored app contents for 25+ countries, improving the store visibility by 20-50%.
• A/B Tests: Built concrete hypotheses based on deep market research and competitive analysis; adopted A/B testing strategies for different geographic markets, which resulted in a 5-10% improvement in conversion rates.
• Analytics & Reporting: Managed analytics systems to monitor and report monthly on ASO performance metrics, introducing new measurement criteria that enhanced team efficiency and decision-making processes, driving a 25% increase in productivity.

Search Engine Optimization

• Keyword Research & Market Analysis: Conducted extensive research to identify growth opportunities, contributed to a 10% rise in organic search traffic.
• Content Calendar & Planning: Assisted in creating and implementing 6-month content calendar on the blog, focusing on user-centric topics, resulting in a 15% uplift in user engagement.
• Performance Reporting: Tracked, measured, and analyzed SEO performance, leading a data-informed content strategy that increased search visibility by 5-10%.

• On-page & Off-page SEO: Drove 100k organic traffic per month by optimizing website for SEO and creating original SEO content, representing a 90% monthly increase.
• Keyword Research: Achieved ranking in top 5 for 50+ keywords in the niche market.
• Data Analytics: Monitored and tracked web performance to drive link-building strategies, keeping 50% of web pages in the first 5 positions on search engine.

• Raise Brand Awareness: Created advertising materials and organized events to meet potential clients, which resulted in a 50% lead increase.
• Relationship Building: Boosted customer loyalty by 25% with the customer key program.

• Community Growth: Managed 6 company social media communities, increased Facebook, Twitter engagement by over 150% in 2 months.
• Strategic Planning: Developed and implemented various social marketing campaigns and projects, yielding a 30% increase in App Store download on iOS and Android.

• Multi-channel Marketing Management: Deployed marketing plans through direct mail, social media, and email marketing, contributing to a 10% increase in revenue QoQ.

Summa Cum Laude (Highest Honor), GPA: 4.0